Launching cement tiles and objects (INR 900 sqft in UAE) using industrial waste. Entry to luxury, not mass market. Current UAE Market, Vitrified (Rs 100-300sqft in UAE), Cement (Rs 1100sqft). Does this model and pricing feel viable for India & ME?
Smiti, thanks for the question. Pricing is not a stand alone decisions. Its a part of the complete product mix. Though you have mentioned it is a premium product there are many other factors which play an important factor in deciding the pricing starting with - who is your target segment? - why would any one use this product? What is so unique about it to pay the premium? - what is the volume expectation at the price point? - what is the distribution channel you will be using and lots more which cannot be explained in a discussion forum. Please feel free to reach out to me directly in case you want to have further discussion. Yes, it will be absolutely free of charge.
Smiti Patni - Thank you for your revert I would love to connect and discuss this further with you Where can I reach you
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- 16-04-2025
